[ASC-list] Vic: Upcoming media training courses

Niall Byrne niall at scienceinpublic.com.au
Tue Aug 11 03:30:44 UTC 2009

Dear ASCers,
I am writing to let you know that we have places available in our
upcoming media and communication training courses. The next courses are
taking place on Thursday 20 August 2009, Tuesday 22 September 2009 and
Tuesday 13 October 2009.
This course is for scientists and anyone who needs to communicate
complex and technical ideas via the media. Please feel free to forward
this onto any colleagues who you believe may be interested.
More information on the courses is below and at

Media and communication training for scientists

These one-day training workshops focus on science and scientists.  
The workshop will help you create and present a compelling view of your
research to the media, the public and your stakeholders.  
It will help you improve the chances of being accurately reported, and
to understand what to expect when the media covers a story. All
participants are involved in practice interviews with working
The workshop has evolved over the years, and now includes a strong
emphasis on how to shape your story to suit the media and your other
We concentrate on how to extract the essence of your story and how to
work with the media to get the story across. This contrasts with the
adversarial approach of much corporate media training. 
Three working journalists will join us in the course of the day to talk
about newspapers, radio and TV, and conduct practice interviews.
Journalists who have helped in the past include Gerard Scholten from
Channel Ten, Bridie Smith from The Age, and Donna Demaio from 3AW news.

Previous participants tell us that after the course they feel more
prepared not just for media interviews, but also for other presentations
to stakeholders, customers and the public. 
This workshop is a modified version of the courses developed by our
colleagues at Econnect Communication and is licensed from them.
Each course is limited to 12 participants. 
Upcoming dates:
 - Thursday 20 August 2009
 - Tuesday 22 September 2009
 - Tuesday 13 October 2009 
Start at 9.30am, finish by 5pm
Redback Brewery Hotel (upstairs), 75 Flemington Road, North Melbourne
$650 + GST per person 
Morning and afternoon tea and lunch will be provided.
The courses are suitable for anyone attempting to communicate complex,
evidence-based ideas via the media - scientists, engineers,
technologists and others. 
This practical workshop will help you:
*         know what to expect when the media does a story
*         practise your interview techniques with working journalists
*         get your message out as accurately as possible
Specific topics include:
*         understanding what makes a good story on TV, radio or in print
*         interview practice with working journalists
*         taking control of the media agenda
*         making the big announcement
*         knowing what to do when a journalist knocks on your door
*         handling the more difficult questions
*         writing a good media release
To book yourself, or members of your organisation, into one of these
courses, please email niall at scienceinpublic.com.au. We will then send
you some more specific details. 
For more information please call me on (03) 9398 1416 or email me at
niall at scienceinpublic.com.au <mailto:niall at scienceinpublic.com.au> .
There is also a flyer about the course online at
Kind regards,
Niall Byrne
Science Communication Consultant
Science in Public
26 Railway Street South, Altona, VIC, 3018
Ph +61 3 9398 1416, mobile +61 417 131 977, niall at scienceinpublic.com.au
<mailto:niall at scienceinpublic.com.au>  www.scienceinpublic.com
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