[ASC-list] Science stories, TV producers and media training

Niall Byrne niall at scienceinpublic.com.au
Mon Nov 9 22:18:52 UTC 2009

Dear ASCers, 

We're looking for science stories, scientists for media training, and if you're interested in science television take a look at the information on December's World Congress of Science and Factual Producers in Melbourne. 


Stories of Australian Science 2010 now open for contributions

2009 World Congress of Science and Factual Producers

Media and communication training for scientists

Stories of Australian Science 2010 now open for contributions

Put your science in front of the world's science TV producers and journalists. 

We're producing a second edition of Stories of Australian Science. 

This magazine-style collection of short science stories will put your research and researchers in front of over 1,000 science journalists and television producers. It will also reach wider audiences through Australia's embassies and consulates worldwide. Stories of Australian Science will be available in print and online. 

The first distribution will be at the World Congress of Science and Factual Producers (see below). Your story will be given to the leaders in science television - from the BBC, Discovery Channel, History Channel, National Geographic, the ABC, SBS and dozens of other television and production companies around the world. 100 copies will be given to each storybook contributor.

The cost of participation ranges from $650 for a story to $1,800 for a full page advert. 

All stories and adverts received by Monday 16 November will be included in a special preview edition published for the World Congress of Science and Factual Producers in Melbourne in December. There may be a later deadline for the full publication which will be circulated in January 2010. 

For more information on how you can be involved call me or visit www.scienceinpublic.com.au/blog/storybook. 

On the website, you can also see the storybook we published in 2007 to coincide with the 5th World Conference of Science Journalists, which was held in Melbourne.

2009 World Congress of Science and Factual Producers

Melbourne is hosting the 2009 World Congress of Science and Factual Producers from 1-4 December 2009. This is the premier annual meeting of the international community of broadcasters and producers of science and history television.

It offers a unique opportunity to highlight Australia's science, technology and culture to a high profile group of program makers and broadcasters from Australia and overseas. Broadcasters attending include the ABC and SBS, BBC, Discovery and National Geographic, and there are producers from over 80 Australian and over 85 international organisations.

A limited number of non-commercial organisations may exhibit at the Congress, including a large poster board, an item in the Congress email and an A4 insert on the delegate bag. Call Niall on (03) 9398 1416 or email niall at scienceinpublic.com.au if you are interested in an exhibition package.

Some of the Congress sessions are also open to the general public: http://www.scienceinpublic.com/blog/category/tv-producers 

More information on the Congress is on their website: http://wcsfp.com/index.php/ 

Media and communication training for scientists

These one-day training workshops focus on science and scientists.  

The workshop will help you create and present a compelling view of your research to the media, the public and your stakeholders.  

It will help you improve the chances of being accurately reported, and to understand what to expect when the media covers a story. All participants are involved in practice interviews with working journalists. 

The workshop has evolved over the years, and now includes a strong emphasis on how to shape your story to suit the media and your other audiences. 

We concentrate on how to extract the essence of your story and how to work with the media to get the story across. This contrasts with the adversarial approach of much corporate media training. 

Three working journalists will join us in the course of the day to talk about newspapers, radio and TV, and conduct practice interviews. Journalists we have used in the past have included Gerard Scholten from Channel Ten, Bridie Smith from The Age, and Donna Demaio from 3AW news.  

Previous participants tell us that after the course they feel more prepared not just for media interviews, but also for other presentations to stakeholders, customers and the public. 

This workshop is a modified version of the courses developed by our colleagues at Econnect Communication and is licensed from them.

Each course is limited to 12 participants. 

Upcoming dates:

*	Wednesday 18 November 2009
*	Tuesday 8 December 2009
*	Thursday 21 January 2010

Time: Start at 9.30am, finish by 5pm

Venue: The Clare Café/Bar/Bistro, 421 Rathdowne St, Carlton. 

Cost: $650 + GST per person 

Morning and afternoon tea and lunch will be provided.

Who: The courses are suitable for anyone attempting to communicate complex, evidence-based ideas via the media - scientists, engineers, technologists and others. 

This practical workshop will help you:

·         know what to expect when the media does a story

·         practise your interview techniques with working journalists

·         get your message out as accurately as possible.

Specific topics include:

·         understanding what makes a good story on TV, radio or in print

·         interview practice with working journalists

·         taking control of the media agenda

·         making the big announcement

·         knowing what to do when a journalist knocks on your door

·         handling the more difficult questions

·         writing a good media release.

To book yourself, or members of your organisation, into one of these courses, please email niall at scienceinpublic.com.au. We will then send you some more specific details. 

For more information please call me on (03) 9398 1416 or email me at niall at scienceinpublic.com.au <mailto:niall at scienceinpublic.com.au> . There is also a flyer about the course online at www.scienceinpublic.com/mediatraining.htm   

Kind regards,






Niall Byrne


Science in Public

26 Railway Street South, Altona Vic 3018


ph +61 (3) 9398 1416 or 0417 131 977

niall at scienceinpublic.com.au <mailto:niall at scienceinpublic.com.au> 


Full contact details at www.scienceinpublic.com <http://www.scienceinpublic.com/> 


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