[ASC-list] ASCSA media training workshop 6 Sept- Adelaide

Lisa Bailey LBailey at riaus.org.au
Wed Aug 25 04:45:19 UTC 2010

Australian Science Communicators SA Event
ASCSA media training workshop
With Rob Morrison
Date: Monday 6 September
Time: 6pm-9pm
Venue: RiAus Main Auditorium
The Science Exchange
Exchange Place
Bookings: at http://robmorrisonmediworkshop.eventbrite.com. 
Cost: Free to ASCSA members, non-members $40, Students $25. Payment at the
door please. Workshop limited to 40 people.

What may be very important in science may still not be considered newsworthy by
the media. The media have their own priorities, and it can be difficult to get media
coverage for stories about scientific issues that are important but complex, or
threatening, or lacking in visual possibilities, or are not in tune with journalistic
misconceptions. A science story is often just not eye-catching enough to make past
an editor amongst a mountain of "more" newsworthy stories.
So a different approach is needed. This workshop will introduce critical issues in the
preparation of a science research story for the media, whether it be a media release
or a radio or TV interview.
You will get to write, practice and discuss how this can be done, with Rob Morrison,
one of the most experienced science communicators in Australia. He has 40 years of
experience under his belt as a TV and radio broadcaster, 34 science and natural
history books, with 13 more co-authored, and dozens of articles
He has also won many national and international awards, including two Eureka
Prizes, one being the Australian Government Eureka Prize for the Promotion of
Science, the Michael Daley Award for Science Journalism, and the inaugural SA South
Australian Government award for Excellence in Science Communication. In 2004, he
was awarded the Order of Australia for Science Communication and Conservation.
Who better to cover such ground?
Please email Richard.musgrove at sa.gov.au if you need further information. You will
be sent the workshop agenda on registration.

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