[ASC-list] Media training for scientists, Canberra Wed 4 August

Sarah Brooker sarah at scienceinpublic.com.au
Thu Jul 22 04:06:26 UTC 2010

Dear ASC-ers,
We are running a media training course for scientists at the Australian Academy of Science in Canberra on Wednesday 4 August.
This course is open to all scientists and anyone who needs to communicate complex and technical ideas via the media.
Please feel free to forward this onto any colleagues who you believe may be interested.
The course will help you improve your chances of being accurately reported, and understand what to expect when the media covers a story. Three working journalists from television, print and radio will come in over the course of the day and all participants will conduct practice interviews.
The courses run from 9.30am to 5pm.
The cost is $650 + GST per person and includes coffee, morning tea and lunch.
We are also running courses later in the year:

·         Thursday 19 August at the Clare Café, Carlton, MELBOURNE

·         Wednesday 15 September, SYDNEY

·         Friday 24 September at the Clare Café, Carlton, MELBOURNE

·         Wednesday 13 October at the Clare Café, Carlton, MELBOURNE

·         Wednesday 17 November at the Clare Café, Carlton, MELBOURNE

I've included more details on the course below. You can also download a flyer at www.scienceinpublic.com/blog/training<http://www.scienceinpublic.com/blog/training>
To book yourself, or members of your organisation, into one of these courses, please email Niall Byrne on niall at scienceinpublic.com.au<mailto:niall at scienceinpublic.com.au>.
For more information please contact either myself or Niall Byrne on (03) 9398 1416.

Kind regards,

Sarah Brooker
Director, Science in Public
26 Railway Street South, Altona VIC 3018
+61 3 9398 1416
+61 413 332 489
sarah at scienceinpublic.com.au<mailto:sarah at scienceinpublic.com.au>

Media and communication training for scientists
These one-day training workshops focus on science and scientists.
The workshop will help you create and present a compelling view of your research to the media, the public and your stakeholders.
It will help you improve your chances of being accurately reported, and to understand what to expect when the media covers a story. All participants are involved in practice interviews with working journalists.
The workshop has evolved over the years, and now includes a strong emphasis on how to shape your story to suit the media and your other audiences.
We concentrate on how to extract the essence of your story and how to work with the media to get the story across. This contrasts with the adversarial approach of much corporate media training.
Three working journalists will join us in the course of the day to talk about newspapers, radio and TV, and conduct practice interviews. Journalists we have used in the past include Gerard Scholten from Channel Ten, Bridie Smith from The Age, and Donna Demaio from 3AW news.
Previous participants tell us that after the course they feel more prepared not just for media interviews, but also for other presentations to stakeholders, customers and the public.
This workshop is a modified version of the courses developed by our colleagues at Econnect Communication and is licensed from them.
Each course is limited to 12 participants.

Who: The courses are suitable for anyone attempting to communicate complex, evidence-based ideas via the media - scientists, engineers, technologists and others.
This practical workshop will help you:

·         know what to expect when the media does a story

·         practise your interview techniques with working journalists

·         get your message out as accurately as possible.
Specific topics include:

·         understanding what makes a good story on TV, radio or in print

·         interview practice with working journalists

·         taking control of the media agenda

·         making the big announcement

·         knowing what to do when a journalist knocks on your door

·         handling the more difficult questions

·         writing a good media release.

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