[ASC-list] Australian science has more fans than Nature does
jcribb at work.netspeed.com.au
Mon Aug 8 01:11:14 UTC 2011
August 8, 2011 - for immediate release
ScienceAlert fans top 250,000
What has more Facebook fans than the Washington Post, the Financial Times or
The answer is science from Australasia, as projected worldwide through
ScienceAlert.com.au, the international source for news, jobs and opinions
about science in Australia and New Zealand.
Recent months have seen a dramatic rise in the following of local R&D
through social media around the world and at home, the Managing Director of
ScienceAlert, Mr Chris Cassella, said today.
"While the ScienceAlert website has seen steady growth over the last 4
years, interest has exploded on Facebook. It shows there is a huge appetite
out there - especially in Asia - to learn more about science downunder," he
"ScienceAlert now has more fans on Facebook than any other comparable
science news website in the world - five times the number of fans of Nature
and ten times those of New Scientist.
"These people are actively engaged too - constantly sharing, liking and
commenting on news reports about Australasian science, so they in turn are
helping to spread the news globally to tens of thousands of others.
"While we typically reach 50,000 people a month on the website, through
Facebook we are now reaching 100,000 people a day-- and there is no
slow-down in sight. We think we have tapped into rising global demand for
trustworthy news about science and technology."
ScienceAlert founder Julian Cribb said the site was originally established
in 2004 with the aim of bringing reliable news and views about Australasian
science to the public at home and worldwide. "At the time you had to scan
over 200 websites to find out what was going on in science here. We created
a shop window for all of it - universities, institutions, science agencies
and individual scientists. Our aim was to spread awareness of the great work
being done here - and assist in more rapid adoption and commercialisation of
"The recent unprecedented growth reflects the power of social media to
engage an international audience of young people with what's happening in
Australasian science," says Mr Cassella.
"Many of these young people want a career in science, or else they would
like to come to Australasia to study or work in science. 85 per cent of our
audience is aged between 13 and 25, reflecting the generational change in
how people are using media. Users now check Facebook several times a day,
not to just keep track of what their friends are doing - but also to keep
track of what Australian and New Zealand science is doing.
"ScienceAlert on Facebook achieved 250,000 fans in August 2011, and their
numbers are continuing to grow at a rate of several thousand a day. To our
amazement we are overtaking mainstream media both in Australia and around
At the time of this release ScienceAlert was the 24th most popular Facebook
news page in the world and was in the top 70 of all Australian Facebook
sites. "We have more Facebook fans than Holden, KFC or Australia's bid to
hold the World Cup." Mr Cassella said. "Check it yourself on Famecount:
He said that at a time when much of the world economy was flat, there was
vibrant growth in social media - and Australasian science could take
advantage of this trend to spread awareness of its achievements and
capabilities, find new partners and recruit talented researchers and
"ScienceAlert now reaches hundreds of thousands of people who are interested
in science at home and worldwide. We run news stories, features and opinions
from any reputable Australasian scientific institution provided they meet
our editorial standards.
"Our Science Jobs section is growing rapidly as the global market for S&T
talent expands and become more fiercely competitive. Australian research
institutions have to exploit this - or risk seeing young talent go
"Smart universities have already found ScienceAlert is a good avenue to
promote new science courses and recruit students from a very large group
that is already enthusiastic about science.
"To be frank, institutions which aren't on top of these trends risk being
left behind in the quest for fresh talent in the vibrant new world of social
Chris Cassella, Managing Director, ScienceAlert, 02 6100 4307
<mailto:chris.cassella at sciencealert.com.au>
chris.cassella at sciencealert.com.au
Julian Cribb, founder, ScienceAlert, 0418 639 245
<mailto:julian.cribb at sciencealert.com.au> julian.cribb at sciencealert.com.au
Web: <http://www.sciencealert.com.au> www.sciencealert.com.au
Facebook Page: <http://www.facebook.com/sciencealert>
Advertising inquiries: <mailto:adsales at sciencealert.com.au>
adsales at sciencealert.com.au
News and opinions: <mailto:editor at sciencealert.com.au>
editor at sciencealert.com.au
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