[ASC-list] Topic that might spark some Xmas conversation

[Phil Dooley]

Great link Jason!

History of Communication 101 ­ but so essential for us science communicators

I love the quote about science papers:

> And the personal was so carefully excised for the purpose of seeming unbiased
> by human beings that it sometimes seems like the laboratory equipment did all
> the experiments of its own volition.


I think it is fascinating that this loss of ³phatic² language, in the quest
for objective, fact-only language, has inadvertantly undermined trust in the
scientists.

The very subjectivity that scientists mistrust, gives the personality and
connection which the audience needs to build trust in the writer. So our job
as science communicators is to take all the non-objective ³fluff² that we
spent all our scientific training learning to remove, and put it back in
again!

Phil



On 21/12/10 4:57 PM, "Jason Major" <jmajor at unimelb.edu.au> wrote:

> It might if your family are all nerdy and science communicators, otherwise any
> online ASC chat migth be post Xmas
>  
> Long article in Scientific American titled "Link between science and
> journalism getting blurry...again." Covers trust, faith in peer-review
> process...and more
> http://tinyurl.com/3axtq7s
>  
>  
>  
> Jason Major
> Manager
> TechNyou
> www.technyou.edu.au <http://www.technyou.edu.au/>
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