[ASC-list] Science Communication Planning workshops coming up!

Jenni Metcalfe jenni at econnect.com.au
Fri Jan 28 10:10:09 UTC 2011

Our Planning Science Communication workshops happening in Sydney, Perth
and Adelaide and now Melbourne in next few weeks:

Sydney: Monday 31 January, Pitt St Sydney (Full, registrations closed)

Perth: Thursday 3 February - venue TBC (registrations close COB Monday
31 January)

Adelaide: Thursday 10 February - venue TBC (registrations close COB 4

Melbourne: Friday 18 February - venue TBC (registrations close COB
Friday 12 February)


Get the year off to a flying start by registering for Econnect's NEW
workshop, Planning Science Communication. 


This practical and lively one-day workshop will take participants
through a seven-step process of planning a communication campaign.  By
the end of the day, each participant will have an outline communication
plan for their project , campaign or organisation!


Cost per participant is $680+GST (total $748). 


ASC Members receive a 10% discount. 


Group bookings of three or more from the same organisation receive a 10%


Students receive a 50% discount.


To register or get more information, contact Jenni Metcalfe -
jenni at econnect.com.au <mailto:jenni at econnect.com.au> ; 0408 551 866, 07
3846 7111

Also workshop outline and more details at:


For details on all our science communication skills workshops:
www.econnect.com.au/workshops <http://www.econnect.com.au/workshops> 


The following is taken from the first page of our workbooks for this
workshop about why communicate, what is a communication plan and why
have a communication plan...

Why communicate?

The best ideas will be lost if people never see them.


Ideas and research results can only be used if the intended audience
knows about them.  They need to be communicated, to be published in
journals or a website or a newsletter, or discussed with interested


Not to communicate is to diminish the value of a research project.
External audiences won't appreciate the capacity of your organisation
because they have not heard about its work. Internal audiences - staff
and colleagues - will lack a clear sense of the direction and priorities
of the organisation.  Poor communication causes ignorance and confusion.


Good communication adds value.  It is a basic measure of the
effectiveness of an organisation: how many of its ideas are adopted?
How well is it known? How influential is it in setting new policy
directions?  Communication allows new approaches to be adopted, new
ideas to be considered.  It generates discussion and critical input
which leads to more workable solutions.  It can attract funding and
support to an organisation.


Clear communication brings long-term benefits to a research project -
strong reputation, good relationships with the people you want to
communicate with, renewed funding.  These benefits do not happen by
accident.  They do not automatically flow to research projects doing
quality work.  Benefits often rely on other organisations and
individuals, the right people, understanding and appreciating what you
are doing.  


This is why the best research projects have communication planning
entrenched in their processes.

What is a communication plan?

A communication plan sets out how you are going to communicate the right
messages, to the right people, at the right time. It defines your
communication objectives and the groups or individuals you want to
target, as well as the communication activities and timeframes.

Communication planning is a crucial step in the process of conducting
research or writing policy.  

Why plan communication?

Effective communication does not happen by accident. It requires
thoughtful planning and proper resourcing.  Many research groups get so
bound up in generating new ideas that they forget about communication
until the conclusion of the project, when money is running low and
timelines are short. 


Communication is best integrated within the project from the beginning.
Do away with last-minute, poorly conceived communication efforts; and
replace them with thoughtful plans where objectives, audiences and
messages are all given proper consideration.


"..funding [research] efforts generously while scrimping on
communication is false economy. And putting communication towards the
bottom of every "to do" list is a way to guarantee that there is never
enough time to communicate effectively. Instead, communication must be
part of [achieving research outcomes] rather than sugar coating them."
(Adapted from `Attacking a problem with the facts', C. Chess, EPA



Jenni Metcalfe

Director Econnect Communication

PO Box 734

South Brisbane Q 4101



jenni at econnect.com.au

phone: + 61 7 3846 7111, +0408 551 866

skype:  jenni.metcalfe


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