[ASC-list] ASC WA - Psychology for social change with Winthrop Professor Carmen Lawrence

Emma Donnelly e.donnelly at curtin.edu.au
Mon Jul 4 07:08:45 UTC 2011

Sales end ­ 1pm tomorrow. Please share with contacts and colleagues
>> Australian Science Communicators (ASC) WA Branch
>> is pleased to invite you to
>> Psychology for social change
>> Presenter
>> Winthrop Professor Carmen Lawrence - Director of Centre for the Study of
>> Social Change based within the School of Psychology - UWA
>> After training as a research psychologist at the University of Western
>> Australia and lecturing in a number of Australian universities, Dr Lawrence
>> entered politics in 1986, serving at both State and Federal levels for 21
>> years. 
>> She was at various times WA Minister for Education and Aboriginal affairs and
>> was the first woman Premier and Treasurer of a State government. She shifted
>> to Federal politics in 1994 when she was elected as the Member for Fremantle
>> and was appointed Minister for Health and Human Services and Minister
>> assisting the Prime Minister on the Status of Women. She has held various
>> portfolios in Opposition, including Indigenous Affairs, Environment, Industry
>> and Innovation and was elected national President of the Labor Party in 2004.
>> She retired from politics in 2007.
>> She is now a Professorial Fellow at the University of Western Australia where
>> she is working to establish a centre to research the forces driving
>> significant social change in key areas of contemporary challenge as well as
>> exploring our reactions to that change. The centre also seeks to expose,
>> through public discussion, the processes most likely to achieve social change
>> where that is a desired objective.
>> Session details
>> Professor Lawrence currently works in the area of psychology and social
>> change. She works at identifying the barriers and misconceptions that result
>> in poor uptake of public education programs and the human factors that
>> influence individual behavioural change. This includes identifying what must
>> be remedied and outlined about what we know ­ and need to know - about human
>> psychology (including our occasional irrationality) to make any progress in
>> crafting workable solutions towards problems, particularly in the area of
>> climate change.
>> In this session, Professor Lawrence will provide an introduction to the craft
>> of statement framing, the psychology of marketing/promoting science and will
>> present some case studies that have influenced climate change campaigns in
>> the public domain.
>> This rare opportunity will assist science communicators in gaining insight
>> into the considerations required in development of a successful communication
>> campaign and the promotion of your organisation and/or program's key
>> messages. 
>> Date: 7 July 2011
>> Time: registration 1.45pm for a 2pm start. (session ends around 4.30pm to
>> 5pm)
>> Location: Curtin University (details provided upon booking along with parking
>> information)
>> Cost:     ASC members - $14.50 - includes refreshments
>>         Non-members - $42.00 - includes refreshments and 2 months membership
>> to ASC
>> To book: register and pay online at
>> http://ascwacarmenlawrence.eventbrite.com/
>> Questions? Contact Emma at asc.wa.events at gmail.com or 0408955234

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