[ASC-list] ASC WA - Psychology for social change with Winthrop Professor Carmen Lawrence

Emma Donnelly e.donnelly at curtin.edu.au
Tue May 31 04:42:02 UTC 2011

Australian Science Communicators WA Branch
is pleased to invite you to
Psychology for social change

Winthrop Professor Carmen Lawrence - Director of Centre for the Study of
Social Change based within the School of Psychology - UWA
After training as a research psychologist at the University of Western
Australia and lecturing in a number of Australian universities, Dr Lawrence
entered politics in 1986, serving at both State and Federal levels for 21

She was at various times WA Minister for Education and Aboriginal affairs
and was the first woman Premier and Treasurer of a State government. She
shifted to Federal politics in 1994 when she was elected as the Member for
Fremantle and was appointed Minister for Health and Human Services and
Minister assisting the Prime Minister on the Status of Women. She has held
various portfolios in Opposition, including Indigenous Affairs, Environment,
Industry and Innovation and was elected national President of the Labor
Party in 2004. She retired from politics in 2007.

She is now a Professorial Fellow at the University of Western Australia
where she is working to establish a centre to research the forces driving
significant social change in key areas of contemporary challenge as well as
exploring our reactions to that change. The centre also seeks to expose,
through public discussion, the processes most likely to achieve social
change where that is a desired objective.

Session details
Professor Lawrence currently works in the area of psychology and social
change. She works at identifying the barriers and misconceptions that result
in poor uptake of public education programs and the human factors that
influence individual behavioural change. This includes identifying what must
be remedied and outlined about what we know ­ and need to know - about human
psychology (including our occasional irrationality) to make any progress in
crafting workable solutions towards problems, particularly in the area of
climate change.

In this session, Professor Lawrence will provide an introduction to the
craft of statement framing, the psychology of marketing/promoting science
and will present some case studies that have influenced climate change
campaigns in the public domain.

This rare opportunity will assist science communicators in gaining insight
into the considerations required in development of a successful
communication campaign and the promotion of your organisation and/or
program's key messages.

Date: 7 July 2011
Time: registration 1.45pm for a 2pm start. (session ends around 4.30pm to
Location: Curtin University (details provided upon booking along with
parking information)
Cost:     ASC members - $14.50 - includes refreshments
        Non-members - $42.00 - includes refreshments and 2 months membership
to ASC
To book: register and pay online at
Questions? Contact Emma at asc.wa.events at gmail.com or 0408955234
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