[ASC-list] NSW: Interactive Intro to Marketing & The biggest snapshot of science engagement in Australia - 30/4

Jesse Shore jesse at prismaticsciences.com
Thu Apr 19 15:53:14 UTC 2012

Dear ASC list readers,


I am posting a NSW ASC branch event (see message below) to the full list
because it didn't get to all NSW members. Also the second half of the event,
The biggest snapshot of science engagement in Australia!, has national
implications and I hope we can repeat it in other branches. 


The first half of the evening is a presentation by a marketing expert who
will have more than a few pointers about audiences. 




Jesse Shore

President, Australian Science Communicators 

 <mailto:president at asc.asn.au> president at asc.asn.au

 <http://www.asc.asn.au/> http://www.asc.asn.au/


Subject: [ASC-list] NSW: Interactive Intro to Marketing & The biggest
snapshot of science engagement in Australia - 30/4

Ever wondered why someone else is getting more web hits than you.... or
funding.... or press?

Could it have something to do with the way you are marketing your product?

Have you really sat down to think about what your product, your audience,
your goal really is?

Here's your chance to ask an expert! 

After graduating with a Master of Business Administration from the
University of Technology, Sydney (UTS), Anthony Katsikas went on to become a
lecturer at their School of Marketing.
His knowledge comes backed with 20 years of hands on experience, managing
several Global Marketing Organisations, with over 7 years at Vice President,
General Manager and Director levels.
His roles have focused on understanding customers and their needs in
strategic and tactical marketing terms, developing product & market
strategies as well as branding and promotional decisions. 

If you are interested in getting a peek into the first principles of
Marketing and how they might apply to you, come armed with your questions
for a thought provoking and interactive delve into Tony's world.


Where: Glasshouse, Level 2, City of Sydney RSL, 565 George St, Sydney

When: Monday 30th April, 6.30pm onwards

What: Interactive Intro to Marketing, followed by The biggest snapshot of
science engagement in Australia!

Please RSVP to: ascnsw at gmail.com / Rebecca - ASC Committee: 0410 635 083

The biggest snapshot of science engagement in Australia!  

How are we engaging people with science in in Australia, and how do we do it
better? A way to get answers is to create a high definition picture of
science engagement activities in the country.

Jesse Shore will explain this new project to gather information about the
who, what, where, when, why and how we communicate science. Then you'll have
your say as you become a focus group to answer the biggest question of the
project, which is basically: 

What are the critical areas where we need to improve the quantity or quality
of science engagement in Australia?

It will be a fast paced session peppered with simpler questions to get the
pieces of the big one. Your thoughts will contribute to the success of the
rest of the project.

The main tool of the snapshot project is a survey questionnaire to be
answered by people and organisations involved in science engagement
activities. So bring your ideas about who we should promote the survey to.

The ASC is a partner in this project with Jenni Metcalfe from Econnect and
Kristin Alford from Bridge8. ASC members and their colleagues can make a
major contribution to greater science engagement in Australia. So come to
the session and help shape the future of science communication. 


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