[ASC-list] FW: BACKGROUND BRIEFING ALERT: Higgs boson - what is it and why does it matter? [Wed 4 July in Melbourne]

Susannah Eliott Susannah at smc.org.au
Tue Jul 3 23:14:39 UTC 2012

Hi ASCers,
Feel free to tune in to this briefing from your computers this morning. It will provide background for the announcement from CERN tonight. Just a reminder that priority is given to journalists during question time.

Australian Science Media Centre
BRIEFING ALERT:  Higgs boson - what is it and why does it matter?
BACKGROUND BRIEFING - Wed 4 July at 11am AEST in Melbourne
With a major announcement expected on Wednesday evening Australian time from CERN in Switzerland, the creators of the Large Hadron Collider (LHC), the AusSMC is holding a background briefing in Melbourne on Wednesday morning to help journalists get their heads around the search for the so-called 'god particle' - the Higgs boson. We hope this event will help you prepare your stories and be on the front foot when the update from CERN comes through.
CERN will make their announcement at a scientific update and press conference<http://press.web.cern.ch/press/PressReleases/Releases2012/PR16.12E.html> (both available as a live webcast<http://webcast.web.cern.ch/webcast/>) on the search for the Higgs boson made jointly at CERN in Geneva and at the opening session of the 36th International Conference on High Energy Physics<http://press.highenergyphysicsmedia.com/> in Melbourne (4-11 July) from 5pm Wed 4 July AEST.
The AusSMC's background briefing on Wednesday morning is a physical event at the Melbourne Convention Centre and will also be available online. It will discuss:

*         What is Higgs boson?

*         Why have physicists been looking for evidence of Higgs boson for 50 years?

*         If proven to exist, how will Higgs boson change our knowledge of the world?

*         Will there be any practical implications if the Higgs boson is shown to exist?
A simple animation will be available for use by the media and we also recommend this factsheet<http://www.sciencemediacentre.ca/smc/index.php?option=com_content&view=article&id=241%3Abk-higgs&catid=1%3Alatest-news&Itemid=49&lang=en> prepared by the Science Media Centre of Canada. CERN has produced numerous graphics and video interviews that are available in their video<http://cdsweb.cern.ch/collection/Press%20Office%20Video%20Selection> and image<http://cdsweb.cern.ch/collection/Press%20Office%20Photo%20Selection?ln=en> libraries. Background on Australia's contribution is online at http://press.highenergyphysicsmedia.com/
*                     Professor Geoff Taylor is the Director of the ARC Centre of Excellence for Particle Physics at the Terascale<http://www.coepp.org.au/> and leads Australia's research contribution to CERN
*                     Dr Peter Jenni is a senior CERN physicist and former spokesman for the ATLAS experiment
*                     Dr Albert De Roeck is Higgs Group convenor for the CMS experiment at CERN
*                     Dr Pier Oddone, Director of Fermilab (tbc)
To organise interviews with any of the speakers or for more information about the conference, contact Niall Byrne<mailto:niall at scienceinpublic.com.au> (0417 131 977) or Caroline Hamilton<mailto:hamc at unimelb.edu.au> (0478 402 765).

DATE: Wed 4 July
DURATION: Approx 45 min
VENUE: Plenary 3, Melbourne Convention Centre, South Wharf, Melbourne (also available online)
PHONE CONTACT ON THE DAY: 0499 072 742 (during the event you can also try calling the AusSMC office on 08 7120 8666)
Note: TV Crews, please contact Niall Byrne if you need assistance with parking (0417 131 977)

Journalists can follow the briefing online via audio and video streaming.  Each presenter will speak for 5-7 minutes followed by questions. Journalists will have the opportunity to ask questions online.
1. Go to the briefing web portal by clicking here 5 minutes before the start time or anytime during the briefing<https://aussmc.webex.com/aussmc/onstage/g.php?d=868801496&t=a>.  Alternatively go to smc.org.au<http://www.smc.org.au>  and follow the links.
2. Enter your name and email address
3. Click "Join".
(System requirements: You will need a broadband connection and speakers/headphones to hear the event. Allow 1-2 mins for your computer to be configured correctly, install ActiveX, if asked)
1. For phone only access please call: 1800 049 813.
2. Enter access code 868 801 496#. Wait for the prompt and press #.
Radio stations can also record the briefing over a phone line. If you have any problems joining the briefing online, phone Webex on 1800 12 92 78 quoting event number 868 801 496.
Audio files will be posted on our website at smc.org.au<http://www.smc.org.au> as soon as possible after the event.
For further information, please contact the AusSMC on 08 7120 8666 or email info at smc.org.au<mailto:info at smc.org.au>.
Date issued: 3 July 2012
NB:  The AusSMC generally runs two different types of media briefings:
NEWS BRIEFINGS - Where new research or data will be released as part of the briefing
BACKGROUND BRIEFINGS - Where experts discuss an issue which is in the news or an issue we consider newsworthy, but no new research or data is being released
Australian Science Media Centre (AusSMC)
Street address: The Science Exchange, 55 Exchange Place, ADELAIDE SA 5000
Postal address: PO Box 237, RUNDLE MALL SA 5000
Ph: (08) 7120 8666 | info at smc.org.au<mailto:info at smc.org.au> | smc.org.au<http://www.smc.org.au>  *Note new web and email address*

The Australian Science Media Centre (AusSMC) is an independent, not-for-profit service for journalists, working to improve links between the news media and the scientific community. We aim for a better informed society with greater access to evidence-based science. The national centre is advised by a Science Advisory Panel and governed by a Board of Management. It is supported by a variety of sectors with each contribution capped at 10% of total running costs. Foundation sponsors are the ABC, APN News & Media, CSIRO, Fairfax Media Ltd, the Govt of SA, News Ltd, New South Wales Govt, Orica Ltd, the Royal Institution of Australia, Sentia Media, the State Govt of Victoria, Network Ten and the University of Melbourne. Gold Sponsors are the Australian Academy of Science, ATSE, BHP Billiton, CSL Ltd, IBM Australia, SBS, Sky News and the University of Adelaide. Supporters include AMTA, Flinders University, Johnson Winter & Slattery, Microsoft Pty Ltd, O'Loughlins Lawyers and the Powerhouse Museum.

Disclaimer: Please note that any views expressed are the personal opinions of the experts named. They do not represent the views of the AusSMC or any other organisation unless specifically stated. The AusSMC attempts to provide a range of views from the scientific community.

The AusSMC can help journalists find an expert on a topical area of science. If you do not wish to receive further emails from the AusSMC, please reply with "Unsubscribe" in the Subject.

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