[ASC-list] In Reply to Suburban Spying [SEC=UNOFFICIAL]

Thomas, Robert Robert.Thomas at innovation.gov.au
Thu Jun 28 02:32:13 UTC 2012

The 'filter bubble' is an issue, though the personalisation of the web
is not too different from the personalisation of other media - people
choose media they wish to consume, be it TV, print, radio. The
difference is the internet is still viewed by many as a universal answer
machine, a virtual library where all the knowledge is kept, and this
personalisation filter is not generally known. Google searches are in
fact personalised to your browsing history, depending on what machine
you're using and if you're logged into a Google account. So Google
searches can match your personal preferences, possibly leading to bias
confirmation. People tend to agree more readily on information that
aligns with their values or opinions, now Google can provide that
information based on past web history; how often have we read "Google
XYZ to find out the truth about this." in a comments thread on a
contentious issue? 
I cover a bit of this near the end of one of my Prezis
I do think social media is a fantastic way for small organisations to
reach large audiences, and while the tendency of silo building in social
media is a challenge, the capacity to share information rapidly also
provides great opportunity. 


From: asc-list-bounces at lists.asc.asn.au
[mailto:asc-list-bounces at lists.asc.asn.au] On Behalf Of John
Sent: Thursday, 28 June 2012 11:57 AM
To: asc-list at lists.asc.asn.au
Subject: Re: [ASC-list] In Reply to Suburban Spying


Something of possible interest to ASC members relating to the discussion
on social network privacy etc: ABC Radio National Future Tense had a
program last year that looked at how personalisation on the internet is
creating filters to diverse knowledge. I think this has important
implications to the channels we use to communicate science, particularly
in areas of controversy.

John Smith

Broadcast:Thursday 30 June 2011 8:30AM (view full episode)
In our increasingly personalised digital world are we at risk of being
trapped in filter bubbles? Also does the rise of the global Internet
mean that different countries each have their own unique Internet
experience and culture? Despite enormous growth it seems Wikipedia is
facing a decline in the number of new editors it attracts. So what does
that mean for both the diversity of Wikipedia entries and the people who
create them?

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