[ASC-list] In Reply to Suburban Spying [SEC=UNOFFICIAL]

Will Grant will.grant at anu.edu.au
Thu Jun 28 04:10:53 UTC 2012

Just on that point, if anyone ever wants to be able to cite an unfiltered version of the web (e.g., "this was the top result when searching for 'freaking awesome mountain biking videos in scotland'") then search via http://duckduckgo.com - they don't track or bubble.


Dr Will J Grant
Graduate Studies Convener | Australian National Centre for the Public Awareness of Science
The Australian National University | Physics Link Building, Building 38A | Canberra ACT 0200 Australia
e: will.grant at anu.edu.au | p: +61 2 6125 0241 | f: +61 2 6125 8991
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On 28/06/2012, at 12:32 PM, Thomas, Robert wrote:

> The 'filter bubble' is an issue, though the personalisation of the web is not too different from the personalisation of other media - people choose media they wish to consume, be it TV, print, radio. The difference is the internet is still viewed by many as a universal answer machine, a virtual library where all the knowledge is kept, and this personalisation filter is  not generally known. Google searches are in fact personalised to your browsing history, depending on what machine you're using and if you're logged into a Google account. So Google searches can match your personal preferences, possibly leading to bias confirmation. People tend to agree more readily on information that aligns with their values or opinions, now Google can provide that information based on past web history; how often have we read "Google XYZ to find out the truth about this." in a comments thread on a contentious issue? 
> I cover a bit of this near the end of one of my Prezis http://prezi.com/r8zf0clsxj1q/social-media-and-web-3/
> I do think social media is a fantastic way for small organisations to reach large audiences, and while the tendency of silo building in social media is a challenge, the capacity to share information rapidly also provides great opportunity.
> From: asc-list-bounces at lists.asc.asn.au [mailto:asc-list-bounces at lists.asc.asn.au] On Behalf Of John
> Sent: Thursday, 28 June 2012 11:57 AM
> To: asc-list at lists.asc.asn.au
> Subject: Re: [ASC-list] In Reply to Suburban Spying
> Hi,
> Something of possible interest to ASC members relating to the discussion on social network privacy etc: ABC Radio National Future Tense had a program last year that looked at how personalisation on the internet is creating filters to diverse knowledge. I think this has important implications to the channels we use to communicate science, particularly in areas of controversy.
> John Smith
> http://www.abc.net.au/radionational/programs/futuretense/filter-bubbles-the-global-internet-and-wikipedias/2919666
> Broadcast:Thursday 30 June 2011 8:30AM (view full episode)
> In our increasingly personalised digital world are we at risk of being trapped in filter bubbles? Also does the rise of the global Internet mean that different countries each have their own unique Internet experience and culture? Despite enormous growth it seems Wikipedia is facing a decline in the number of new editors it attracts. So what does that mean for both the diversity of Wikipedia entries and the people who create them?
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