[ASC-list] Science Outreach vs Marketing

Jason Major jmajor at unimelb.edu.au
Mon Mar 12 02:40:51 UTC 2012

Wouldn't that depend on the purpose of your outreach? I do outreach, but I wouldn't call it marketing. Me setting up a science interactive and information booth at a field day to talk to people about emerging technologies is very different from the high school next door setting up their stand to promote how good their school is to parents and students - ie with the purpose of attracting new students that will pay them lots of nice fees, or the dude two stands over trying to flog his tractors to farmers

But then this also depends on your definition of marketing. Some might say that in one respect I am marketing TechNyou when I go to these events. And to some degree I am, though my key objective is to engage the public on emerging technologies. I just happen to be able to do this more effectively if people know I exist.

Not much help I know


Jason Major
1800 631 276
03 903 58904
Twitter: @technyou
Facebook: www.facebook/talkingtechnology

Location: Bio21 Institute, 30 Flemington Road, Parkville, 3010
Postal: PO Box 4455, University of Melbourne, Parkville, 3052

From: asc-list-bounces at lists.asc.asn.au [mailto:asc-list-bounces at lists.asc.asn.au] On Behalf Of Emma Donnelly
Sent: Monday, 12 March 2012 1:24 PM
To: list at asc.asn.au
Cc: Karyn Lovatsis
Subject: [ASC-list] Science Outreach vs Marketing

Hi everyone,
I have just been asked....
"What is the difference between outreach and marketing?"

I am keen to hear what your "definitions" or thoughts are differences and similarities between these two tools.


Emma Donnelly

Science Outreach Coordinator | Faculty Science and Engineering

Curtin University
Tel | +61 8 9266 1021
Fax | +61 8 9266 2021
Office | Building 311 Room 117

Email | e.donnelly at curtin.edu.au<applewebdata://7F2B93E1-E3F9-48E4-9CA7-6BA57BE6EE67/e.donnelly@curtin.edu.au>
Web | http://science.curtin.edu.au/outreach
Postal address | GPO Box U1987, Perth, Western Australia, 6845

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