[ASC-list] Outreach or marketing

Claire Pannell claire at scitech.org.au
Tue Mar 13 01:32:06 UTC 2012


Outreach is a community service where the outreach provider serves as a resource and it can be mutually beneficial. It is about engagement.
Marketing is focused on a call to action like making a purchase or to book a service (which may happen to be an outreach program).
You can market your outreach program, but you can't outreach your marketing.... unless of course, your program was to assist a community with learning about marketing.


Dr Claire Pannell
CSIRO Lab Manager
Scitech

My email: claire at scitech.org.au<mailto:claire at scitech.org.au>
My direct line: 92150850

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