[ASC-list] Public views on the trustworthiness of the media

Toss Gascoigne director at tossgascoigne.com.au
Thu Dec 5 05:34:23 UTC 2013


Those ASC subscribers with an active interest in working with the media might find the article below of interest.

http://inside.org.au/yes-it-is-our-abc/

It's written in the context of recent attacks on the ABC from Coalition MPs, and reports a series of surveys.  Here's a sample:

In August, Essential posed a more focused question about trust in media coverage of the 2013 election. Contrasting those who had a lot and some trust, with those who had not much trust and no trust at all, ABC TV ranked highest with a 58–17 ratio, while commercial TV had a 29–53 ratio. Among newspapers (according to respondents in the relevant state for each title), the Age had the best ratio (42–34) and the Sydney Morning Herald ranked second (39–37). The Australian split evenly (31–31), while the Murdoch tabloids were well into net negative ratings – the Herald Sun 30–51; Daily Telegraph 25–49 and Courier Mail 23–41. - See more at: http://inside.org.au/yes-it-is-our-abc/#sthash.hjuFJK1N.dpuf
In August, Essential posed a more focused question about trust in media coverage of the 2013 election. Contrasting those who had a lot and some trust, with those who had not much trust and no trust at all, ABC TV ranked highest with a 58–17 ratio, while commercial TV had a 29–53 ratio. 

Among newspapers (according to respondents in the relevant state for each title), the Age had the best ratio (42–34) and the Sydney Morning Herald ranked second (39–37). The Australian split evenly (31–31), while the Murdoch tabloids were well into net negative ratings – the Herald Sun 30–51; Daily Telegraph 25–49 and Courier Mail 23–41. 


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