[ASC-list] Fwd: The 2013 Social Media Landscape [Infographic]

Kali Madden office at asc.asn.au
Tue Jul 9 02:45:30 UTC 2013

Hi ASC-Listers,

This one is for all those who speak of our need to get better at social /
new media in our roles as communicators.

Today's blog post by Brian Solis ("defining the convergence of media and
influence") has a well researched landscape of contemporary social media
influencers in "The Conversation Prism" graphic.

He has produced a number of similarly useful visual tools on communication
that you might enjoy.



Kali Madden

Executive Officer, Australian Science Communicators

& ASC Conference Director 2012, 2010

office at asc.asn.au

---------- Forwarded message ----------
From: Brian Solis <brian at altimetergroup.com>
Date: Tue, Jul 9, 2013 at 12:14 PM
Subject: The 2013 Social Media Landscape [Infographic]
To: kali.madden at gmail.com

   The 2013 Social Media Landscape [Infographic] <http://www.briansolis.com>

The 2013 Social Media Landscape

Posted: 08 Jul 2013 09:46 AM PDT


After almost two-and-half years, it is with great pleasure that I
officially unveil the fourth edition of The Conversation
Viewed and downloaded millions of times over, The Conversation Prism in its
various stages has captures snapshot of important moments in the history
and evolution of Social Media.

For those unfamiliar with The Conversation Prism, it is an evolving
infographic that captures the state of social media, organized by how
important social networks are used by professional and everyday
It was created to serve as a visual tool for brands to consider unforeseen
opportunities through a holistic lens. Over the years, it has served as a
business tool as well as art decorating the walls and screens of offices,
conference halls, and also homes.

With research beginning in 2007, the original Conversation Prism debuted in
2008 <http://www.briansolis.com/2008/08/introducing-conversation-prism/> as
a visual map of the social media landscape. Years and four iterations
later, it remains an ongoing study in digital ethnography that tracks
dominant and promising social networks and organizes them by how they’re
used in everyday life.

It is provided as a free download in many sizes and shapes

*Why is The Conversation Prism More Than a Pretty Infographic?*

The Conversation Prism is important because it is the ONLY research-driven
map that explores the evolution of the social web dating back to the rise
of social media.

It is a combination of research and digital ethnography. It groups networks
by how people use them. It includes both leading and promising networks.
It’s not intended to show every network, but instead how the shape of the
social web is changing and who the front runners are pushing social media
in new directions.

The Conversation Prism was designed to help strategists see the bigger
picture in the evolution of social media beyond the most popular and trendy
sites. It is intended to help in a number of ways…

1. As a form of validation to show executives that social media is not a
fad and that it’s bigger than Facebook, YouTube, Twitter, and Pinterest.

2. To motivate teams to find new ways to think about social media and
explore new ways to improve experiences and relationships.

3. Provide a top-level view to help strategists study the landscape as they
plan their next social media

*History: When were the previous versions released?*


August 2008 (pictured above)

March 2009

October 2010

4.0 <https://conversationprism.com/free-downloads/> = July 2013

*What’s new with Version 4.0?*


Version 4.0 is the latest update in the two-and-half years since 3.0
(pictured above) was introduced in 2010. It also features an entirely new

Version 4.0 brings about some of the most significant changes since the
beginning. In this round, we moved away from the flower-like motif to
simplify and focus the landscape.

With all of the changes in social media, it would have been easier to
expand the lens. Instead, we narrowed the view to focus on those that are
on a path to mainstream understanding or acceptance.

The result was the *removal of 122 services* while only *adding 113*. This
introduces an opportunity for a series of industry or vertical-specific
Prisms to be introduced.

*Overview of Categories Added:*

1. Social Marketplace

2. Enterprise Social Networks (shortened to “Enterprise” for formatting,
companies included here were previously grouped under “Nicheworking”, which
we redefined.)

3. Influence

4. Quantified Self

5. Service Networking

*Categories Removed*

1. Virtual Worlds

2. Blogs/Conversations

3. sCRM

4. Attention/Communication Dashboards

5. DIY + Custom Social Networks

6. Collaboration

*Why is it Called a Conversation “Prism?”*

I get this question all the time. And in light of activity related to the
NSA, Prism takes on an entirely new meaning. Additionally, the Conversation
Prism is often referred to as a color wheel, but to do so, takes away from
it’s the beauty of its design and purpose.

Using a “prism” metaphor was intended figuratively and literally…

Using the traditional definition, a prism separates white light into a
spectrum of colors. The “white light” in this case, is the focused stream
of conversations that are often grouped, but not separated by voice,
context, source, or outcome. We take this beam of dialog and blast it into
a spectrum of discernible light, let’s call it enlightenment, to see, hear,
learn and adapt. We quite literally bring conversations to light. Used
figuratively, it references the clarification or distortion afforded by a
particular viewpoint…for example, “We view conversations across the
networks through the prism of our social dashboard.”

Each shade of color represents an entirely unique reflection of light,
meaning separating context and intention by network.

Original designs refracted the light of conversations vertically, like so
many traditional prism images you see. But, as the social web grew, we
shaped the refracted light into a circle to help everyday people understand
that the days of one audience, one voice, one story were over. We now had
to envision, organize, and understand that conversations take place in
communities that we don’t yet realize…obviously far beyond Facebook and

*The Age of Context: Context is

The social landscape is evolving with increasing acceleration. As you can
see throughout every iteration of the Prism, the number of networks that
vanish and emerge is staggering. But more importantly, the nature and focus
of how networks are used is also dramatic in its changes. In some cases we
see the move to smaller or more concentrated networks and at the same time
the visual “social” web is becoming more pervasive. We are moving into an
era of context where what we share, how we interact and how we form
relationships is moving away from a general social graph to a distributed
yet organized network defined by shared interests.

The Conversation Prism is available as a poster for $20 or as a free
digital download in a variety of resolutions and sizes. 4.0 is available
exclusively at www.conversationprism.com

For more, please visit:
Mashable <http://mashable.com/2013/07/01/conversation-prism-brian-solis/>
The Next Web<http://thenextweb.com/insider/2013/07/01/reorganizing-the-social-media-landscape-with-the-updated-conversation-prism/>
Cool Infographics<http://www.coolinfographics.com/blog/2013/7/5/the-conversation-prism-40-for-2013.html>

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