[ASC-list] The 2013 Social Media Landscape [Infographic]

Kali Madden office at asc.asn.au
Tue Jul 9 02:46:21 UTC 2013


Link!
http://www.briansolis.com/2013/07/the-2013-social-media-landscape-infographic/

Kali Madden

Executive Officer, Australian Science Communicators

& ASC Conference Director 2012, 2010


office at asc.asn.au
http://www.asc.asn.au/



On Tue, Jul 9, 2013 at 12:45 PM, Kali Madden <office at asc.asn.au> wrote:

> Hi ASC-Listers,
>
> This one is for all those who speak of our need to get better at social /
> new media in our roles as communicators.
>
> Today's blog post by Brian Solis ("defining the convergence of media and
> influence") has a well researched landscape of contemporary social media
> influencers in "The Conversation Prism" graphic.
>
> He has produced a number of similarly useful visual tools on communication
> that you might enjoy.
>
> Cheers,
>
>
> Kali
>
> Kali Madden
>
> Executive Officer, Australian Science Communicators
>
> & ASC Conference Director 2012, 2010
>
>
> office at asc.asn.au
> http://www.asc.asn.au/
>
>
>
> ---------- Forwarded message ----------
> From: Brian Solis <brian at altimetergroup.com>
> Date: Tue, Jul 9, 2013 at 12:14 PM
> Subject: The 2013 Social Media Landscape [Infographic]
> To: kali.madden at gmail.com
>
>
> **
>    The 2013 Social Media Landscape [Infographic]<http://www.briansolis.com>
> ------------------------------
>
> The 2013 Social Media Landscape [Infographic]<http://feedproxy.google.com/~r/briansolis/~3/OS-AUUhiWmU/?utm_source=feedburner&utm_medium=email>
>
> Posted: 08 Jul 2013 09:46 AM PDT
>
> <http://www.conversationprism.com>
>
>
>
> After almost two-and-half years, it is with great pleasure that I
> officially unveil the fourth edition of The Conversation Prism<http://www.conversationprism.com>.
> Viewed and downloaded millions of times over, The Conversation Prism in its
> various stages has captures snapshot of important moments in the history
> and evolution of Social Media.
>
> For those unfamiliar with The Conversation Prism, it is an evolving
> infographic that captures the state of social media, organized by how
> important social networks are used by professional and everyday consumers<http://www.wtfbusiness.com>.
> It was created to serve as a visual tool for brands to consider unforeseen
> opportunities through a holistic lens. Over the years, it has served as a
> business tool as well as art decorating the walls and screens of offices,
> conference halls, and also homes.
>
> With research beginning in 2007, the original Conversation Prism debuted
> in 2008<http://www.briansolis.com/2008/08/introducing-conversation-prism/>as a visual map of the social media landscape. Years and four iterations
> later, it remains an ongoing study in digital ethnography that tracks
> dominant and promising social networks and organizes them by how they’re
> used in everyday life.
>
> It is provided as a free download in many sizes and shapes here<http://www.conversationprism.com>
> .
>
> *Why is The Conversation Prism More Than a Pretty Infographic?*
>
> The Conversation Prism is important because it is the ONLY research-driven
> map that explores the evolution of the social web dating back to the rise
> of social media.
>
> It is a combination of research and digital ethnography. It groups
> networks by how people use them. It includes both leading and promising
> networks. It’s not intended to show every network, but instead how the
> shape of the social web is changing and who the front runners are pushing
> social media in new directions.
>
> The Conversation Prism was designed to help strategists see the bigger
> picture in the evolution of social media beyond the most popular and trendy
> sites. It is intended to help in a number of ways…
>
> 1. As a form of validation to show executives that social media is not a
> fad and that it’s bigger than Facebook, YouTube, Twitter, and Pinterest.
>
> 2. To motivate teams to find new ways to think about social media and
> explore new ways to improve experiences and relationships.
>
> 3. Provide a top-level view to help strategists study the landscape as
> they plan their next social media strategy<http://www.slideshare.net/Altimeter/the-evolution-of-social-business-six-stages-of-social-media-transformation>
> .
>
> *History: When were the previous versions released?*
>
> *
> *
>
> 1.0<http://www.flickr.com/photos/50698336@N00/2735401175/in/photolist-5aHDte-8JH9G9-6bjn5V-6B4Y93-eZGJzH-eZGJVr-6rv8yU-75ptkn-65Be9w>= August 2008 (pictured above)
>
> 2.0<http://www.flickr.com/photos/50698336@N00/3398531745/in/photolist-6bjn5V-6B4Y93-eZGJzH-eZGJVr-6rv8yU-75ptkn-65Be9w>= March 2009
>
> 3.0<http://www.flickr.com/photos/50698336@N00/5077819040/in/photolist-8JH9G9-6bjn5V-6B4Y93-eZGJzH-eZGJVr-6rv8yU-75ptkn-65Be9w>= October 2010
>
> 4.0 <https://conversationprism.com/free-downloads/> = July 2013
>
> *What’s new with Version 4.0?*
>
>
> <http://www.flickr.com/photos/50698336@N00/5077819040/in/photolist-8JH9G9-6bjn5V-6B4Y93-eZGJzH-eZGJVr-6rv8yU-65Be9w-75ptkn>
>
> Version 4.0 is the latest update in the two-and-half years since 3.0
> (pictured above) was introduced in 2010. It also features an entirely new
> design.
>
> Version 4.0 brings about some of the most significant changes since the
> beginning. In this round, we moved away from the flower-like motif to
> simplify and focus the landscape.
>
> With all of the changes in social media, it would have been easier to
> expand the lens. Instead, we narrowed the view to focus on those that are
> on a path to mainstream understanding or acceptance.
>
> The result was the *removal of 122 services* while only *adding 113*.
> This introduces an opportunity for a series of industry or
> vertical-specific Prisms to be introduced.
>
> *Overview of Categories Added:*
>
> 1. Social Marketplace
>
> 2. Enterprise Social Networks (shortened to “Enterprise” for formatting,
> companies included here were previously grouped under “Nicheworking”, which
> we redefined.)
>
> 3. Influence
>
> 4. Quantified Self
>
> 5. Service Networking
>
> *Categories Removed*
>
> 1. Virtual Worlds
>
> 2. Blogs/Conversations
>
> 3. sCRM
>
> 4. Attention/Communication Dashboards
>
> 5. DIY + Custom Social Networks
>
> 6. Collaboration
>
> *Why is it Called a Conversation “Prism?”*
>
> I get this question all the time. And in light of activity related to the
> NSA, Prism takes on an entirely new meaning. Additionally, the Conversation
> Prism is often referred to as a color wheel, but to do so, takes away from
> it’s the beauty of its design and purpose.
>
> Using a “prism” metaphor was intended figuratively and literally…
>
> Using the traditional definition, a prism separates white light into a
> spectrum of colors. The “white light” in this case, is the focused stream
> of conversations that are often grouped, but not separated by voice,
> context, source, or outcome. We take this beam of dialog and blast it into
> a spectrum of discernible light, let’s call it enlightenment, to see, hear,
> learn and adapt. We quite literally bring conversations to light. Used
> figuratively, it references the clarification or distortion afforded by a
> particular viewpoint…for example, “We view conversations across the
> networks through the prism of our social dashboard.”
>
> Each shade of color represents an entirely unique reflection of light,
> meaning separating context and intention by network.
>
> Original designs refracted the light of conversations vertically, like so
> many traditional prism images you see. But, as the social web grew, we
> shaped the refracted light into a circle to help everyday people understand
> that the days of one audience, one voice, one story were over. We now had
> to envision, organize, and understand that conversations take place in
> communities that we don’t yet realize…obviously far beyond Facebook and
> Twitter.
>
> *The Age of Context: Context is King<http://www.mediapost.com/publications/article/134553/#axzz2Xuctz700>
> !*
>
> The social landscape is evolving with increasing acceleration. As you can
> see throughout every iteration of the Prism, the number of networks that
> vanish and emerge is staggering. But more importantly, the nature and focus
> of how networks are used is also dramatic in its changes. In some cases we
> see the move to smaller or more concentrated networks and at the same time
> the visual “social” web is becoming more pervasive. We are moving into an
> era of context where what we share, how we interact and how we form
> relationships is moving away from a general social graph to a distributed
> yet organized network defined by shared interests.
>
> The Conversation Prism is available as a poster for $20 or as a free
> digital download in a variety of resolutions and sizes. 4.0 is available
> exclusively at www.conversationprism.com
>
> For more, please visit:
> Mashable <http://mashable.com/2013/07/01/conversation-prism-brian-solis/>
> The Next Web<http://thenextweb.com/insider/2013/07/01/reorganizing-the-social-media-landscape-with-the-updated-conversation-prism/>
> <http://laughingsquid.com/the-conversation-prism-a-colorful-map-of-social-media-websites-by-brian-solis-and-jess3/>All
> Twitter<http://www.mediabistro.com/alltwitter/social-media-conversation-prism_b45697>
> LaughingSquid<http://laughingsquid.com/the-conversation-prism-a-colorful-map-of-social-media-websites-by-brian-solis-and-jess3/>
> Cool Infographics<http://www.coolinfographics.com/blog/2013/7/5/the-conversation-prism-40-for-2013.html>
> Alltop<http://holykaw.alltop.com/2013-social-media-conversation-prism-graphic?tu4=1>
>
>
>
>
>    You are subscribed to email updates from Brian Solis<http://www.briansolis.com>
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