[ASC-list] 'Publish or perish'

George Aranda george.aranda at deakin.edu.au
Tue Jun 25 04:02:49 UTC 2013

Hi Brendon,

I agree with Nancy in the difficulty of getting scientists to communicate - it's not their fault :). At the recent ScienceRewired conference there was some discussion about scientists who use twitter and observe an increase in citations. One way you can approach scientists would be to advocate social media like twitter, which has been demonstrated to increase citations and then would provide those interested with a justification to use twitter in their own time.

Here is a quick lit search:

I plan to approach the Deakin Faculty of Science about similar things.



From: asc-list-bounces at lists.asc.asn.au<mailto:asc-list-bounces at lists.asc.asn.au> [mailto:asc-list-bounces at lists.asc.asn.au]<mailto:[mailto:asc-list-bounces at lists.asc.asn.au]> On Behalf Of Brendon Cant
Sent: Tuesday, 25 June 2013 12:54 PM
To: ASC Lists
Subject: [ASC-list] 'Publish or perish'

I'm interested to learn if anyone can point me to some 'pointers' for 'educating' scientists and researchers on why publishing in peer reviewed international journals is not the be all and end all of communicating their research. Encouraging scientists to be comfortable with providing details to non-indexed publications, in other words working with media and communicating research, including purpose, methodology and findings, preliminary or otherwise, is the core of communication for science communicators, but sometimes it can be a battle, as we all know. Researchers, especially those in universities, have a publish or perish mentality and the scientific publishing numbers game they frequently insist on playing is to the detriment of the very people who fund them, often the taxpayer and, increasingly, private, corporate funders. If there's public money involved, surely scientists have an obligation to let the wider community, not just their scientific peers, know what they're up to, especially if there's public good in the equation.

Brendon Cant
BCA PR Pty Ltd
PO Box 4444
Mosman Park
Western Australia 6012
Mob 0417 930 536

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