[ASC-list] ASC-list Digest, Vol 111, Issue 10

Vicki Martin Vicki.Martin at scu.edu.au
Wed Feb 12 00:00:14 UTC 2014


Too right. Interesting, too, to see the amount of effort put into producing and publicising the 22 page vaccination brochure yet we were told no audience research was done to make sure they were developing the right types of messages for the audience they wanted to reach. The National Academy of Science in the US have spoken about the value of doing this. Developing strategies without understanding the audience first risks distancing them even further.

A huge shame the Minister wasn't there!

Vicki


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Today's Topics:

   1. Re: Raising vaccination rates (Lamberts Rod)


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Message: 1
Date: Wed, 12 Feb 2014 10:49:40 +1100
From: Lamberts Rod <rod.lamberts at anu.edu.au>
To: Adam Barclay <Adam.Barclay at crccare.com>
Cc: "asc-list at lists.asc.asn.au" <asc-list at lists.asc.asn.au>
Subject: Re: [ASC-list] Raising vaccination rates
Message-ID: <FBFDEA26-869B-4E8B-BF47-0A1B24A0ECCC at anu.edu.au>
Content-Type: text/plain; charset="windows-1252"

Hoo yeah, cos nothing changes an entrenched values-based position like a giant hailstorm of facts?




On 12 Feb 2014, at 10:09 am, Adam Barclay <Adam.Barclay at crccare.com> wrote:

> Hello all,
>
> Interesting report in The Age this morning on efforts to increase vaccination rates in Victoria:http://www.theage.com.au/victoria/state-rejects-noimmunisation-nochildcare-plan-20140211-32g2o.html
>
> This sentence in particular raised an eyebrow: ?Mr Davis [Vic Health Minister] said there was always a small group of parents who objected to immunisation but many could change their minds if given more information.?
>
> While there?s a place for simple information provision, I don?t imagine this approach will work particularly well with die-hard anti-vax parents. Pity the minister wasn?t at last week?s conference?
>
> Cheers,
> Adam
>
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Dr RG Lamberts

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