[ASC-list] ASC-list Digest, vaccines

[Arwen Cross]

The Immunisation Alliance WA has created an excellent values-based campaign
for vaccination
http://immunise.org.au/

Regards,
Arwen


On Wed, Feb 12, 2014 at 3:04 PM, <asc-list-request at lists.asc.asn.au> wrote:

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>    1. Re: ASC-list Digest, Vol 111, Issue 10 (Vicki Martin)
>    2. Re: Raising vaccination rates (Rob Morrison)
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> ----------------------------------------------------------------------
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> Message: 1
> Date: Wed, 12 Feb 2014 00:00:14 +0000
> From: Vicki Martin <Vicki.Martin at scu.edu.au>
> To: "asc-list at lists.asc.asn.au" <asc-list at lists.asc.asn.au>
> Subject: Re: [ASC-list] ASC-list Digest, Vol 111, Issue 10
> Message-ID: <kyymxq19hcgtev1koc7nwufx.1392163204010 at email.android.com>
> Content-Type: text/plain; charset="us-ascii"
>
> Too right. Interesting, too, to see the amount of effort put into
> producing and publicising the 22 page vaccination brochure yet we were told
> no audience research was done to make sure they were developing the right
> types of messages for the audience they wanted to reach. The National
> Academy of Science in the US have spoken about the value of doing this.
> Developing strategies without understanding the audience first risks
> distancing them even further.
>
> A huge shame the Minister wasn't there!
>
> Vicki
>
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> Sent from Samsung Mobile
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