[ASC-list] ASC-list Digest, vaccines

Helen.Sim at csiro.au Helen.Sim at csiro.au
Wed Feb 12 02:45:03 UTC 2014

Thanks, Arwen.

Is there anyone in the Immunisation Alliance WA on the ASC-list who can tell us about the development of this campaign?


Helen Sim
Media Liaison and Public Relations

CSIRO Astronomy and Space Science
Australian Astronomical Observatory

T: +61 2 9372 4251
M: +61 419 635 905

On 12/02/2014, at 11:13 AM, Arwen Cross wrote:

The Immunisation Alliance WA has created an excellent values-based campaign for vaccination


On Wed, Feb 12, 2014 at 3:04 PM, <asc-list-request at lists.asc.asn.au<mailto:asc-list-request at lists.asc.asn.au>> wrote:
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Today's Topics:

   1. Re: ASC-list Digest, Vol 111, Issue 10 (Vicki Martin)
   2. Re: Raising vaccination rates (Rob Morrison)


Message: 1
Date: Wed, 12 Feb 2014 00:00:14 +0000
From: Vicki Martin <Vicki.Martin at scu.edu.au<mailto:Vicki.Martin at scu.edu.au>>
To: "asc-list at lists.asc.asn.au<mailto:asc-list at lists.asc.asn.au>" <asc-list at lists.asc.asn.au<mailto:asc-list at lists.asc.asn.au>>
Subject: Re: [ASC-list] ASC-list Digest, Vol 111, Issue 10
Message-ID: <kyymxq19hcgtev1koc7nwufx.1392163204010 at email.android.com<mailto:kyymxq19hcgtev1koc7nwufx.1392163204010 at email.android.com>>
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Too right. Interesting, too, to see the amount of effort put into producing and publicising the 22 page vaccination brochure yet we were told no audience research was done to make sure they were developing the right types of messages for the audience they wanted to reach. The National Academy of Science in the US have spoken about the value of doing this. Developing strategies without understanding the audience first risks distancing them even further.

A huge shame the Minister wasn't there!


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