[ASC-list] ASC-list Digest, vaccines

[Helen.Sim at csiro.au]

Hi Kitty -

Thanks for that. I just spoke to Michael. He's not on the list, but he'd be happy to talk to any ASC-ers about the campaign. (He's at michael.wise at uwa.edu.au.)

Michael said two things that struck me. One, the campaign has been running for only two weeks, and two, no science communicators were involved in creating it.

It would be an excellent case study for the next ASC conference.

cheers,

Helen
------
Helen Sim
Media Liaison and Public Relations

CSIRO Astronomy and Space Science
and
Australian Astronomical Observatory

T: +61 2 9372 4251
M: +61 419 635 905




On 12/02/2014, at 1:58 PM, Kitty Drok wrote:

Hi Helen,

don't know if he's on the list, but Michael Wise at UWA (copied in above) was involved.


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From: ASC-list [mailto:asc-list-bounces at lists.asc.asn.au] On Behalf Of Helen.Sim at csiro.au<mailto:Helen.Sim at csiro.au>
Sent: Wednesday, 12 February 2014 10:45 AM
To: arwencross at gmail.com; asc-list at lists.asc.asn.au
Subject: Re: [ASC-list] ASC-list Digest, vaccines

Thanks, Arwen.

Is there anyone in the Immunisation Alliance WA on the ASC-list who can tell us about the development of this campaign?

cheers,

Helen
------
Helen Sim
Media Liaison and Public Relations

CSIRO Astronomy and Space Science
and
Australian Astronomical Observatory

T: +61 2 9372 4251
M: +61 419 635 905




On 12/02/2014, at 11:13 AM, Arwen Cross wrote:


The Immunisation Alliance WA has created an excellent values-based campaign for vaccination
http://immunise.org.au/
Regards,
Arwen

On Wed, Feb 12, 2014 at 3:04 PM, <asc-list-request at lists.asc.asn.au<mailto:asc-list-request at lists.asc.asn.au>> wrote:
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Today's Topics:

   1. Re: ASC-list Digest, Vol 111, Issue 10 (Vicki Martin)
   2. Re: Raising vaccination rates (Rob Morrison)


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Message: 1
Date: Wed, 12 Feb 2014 00:00:14 +0000
From: Vicki Martin <Vicki.Martin at scu.edu.au<mailto:Vicki.Martin at scu.edu.au>>
To: "asc-list at lists.asc.asn.au<mailto:asc-list at lists.asc.asn.au>" <asc-list at lists.asc.asn.au<mailto:asc-list at lists.asc.asn.au>>
Subject: Re: [ASC-list] ASC-list Digest, Vol 111, Issue 10
Message-ID: <kyymxq19hcgtev1koc7nwufx.1392163204010 at email.android.com<mailto:kyymxq19hcgtev1koc7nwufx.1392163204010 at email.android.com>>
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Too right. Interesting, too, to see the amount of effort put into producing and publicising the 22 page vaccination brochure yet we were told no audience research was done to make sure they were developing the right types of messages for the audience they wanted to reach. The National Academy of Science in the US have spoken about the value of doing this. Developing strategies without understanding the audience first risks distancing them even further.

A huge shame the Minister wasn't there!

Vicki


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