[ASC-list] ASC-list Digest, Vol 111, Issue 15

Vicki Martin Vicki.Martin at scu.edu.au
Thu Feb 13 04:05:07 UTC 2014


Hi Amanda, and others interested in the NAS story about the way they created their most recent booklet on creationism and science ...

I have spent quite a bit of time today trying to find what's happened to the information. The comments were made by Barbara Kline-Pope as part of her opening remarks at the Sackler Colloquia on the Science of Science Communication II which was held in September 2013. Initially, they had the full two days of footage on their website, but they've now broken the video down into sessions and I can't seem to find the opening remarks. Sorry! 

I took a few notes from the video - here's a brief summary:

It was the third edition of their booklet on science and creationism. This time, though, they did some formal audience research. They measured people's beliefs and attitudes and conducted focus groups. During this process, the decision came through from the court that schools could not teach intelligent design in science classes. The communicators thought they 'had it in the bag' at that point - a 'slam dunk' -  that this decision (that teaching creationism in science class is unconstitutional and illegal) would resonate with their audience. However the reaction in the focus groups were vastly different from what they were expecting. The audience were reacting negatively, saying things like 'no judge is going to tell me how to run our schools'!

The communicators wondered how they could be so wrong, and they followed up with some survey work, where they found the same beliefs coming through. They realised then that using their intuition about the best message would have been a really bad idea. According to Barbara, it resulted in a 'greatly  different booklet'.

Some information on Barbara can be found at: http://www.nap.edu/staff/barbara_kline_pope/
And the Colloquia videos: http://www.youtube.com/playlist?list=PLGJm1x3XQeK0PoWcUGGJzmA_GepNz4Ehf
Also, some interesting papers from the Colloquia: http://www.pnas.org/content/110/Supplement_3#Introduction

Hope that helps!

Cheers,
Vicki  

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Today's Topics:

   1. Re: ASC-list Digest, Vol 111, Issue 10 (Amanda Hudswell)
   2. SCOMBOMB today (Lamberts Rod)


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Message: 1
Date: Wed, 12 Feb 2014 23:04:53 +0000
From: Amanda Hudswell <amanda.hudswell at acpfg.com.au>
To: Vicki Martin <Vicki.Martin at scu.edu.au>,
	"asc-list at lists.asc.asn.au" <asc-list at lists.asc.asn.au>
Subject: Re: [ASC-list] ASC-list Digest, Vol 111, Issue 10
Message-ID: <2a21776aa40b42b69e211fb78d9988fc at EXCH-2013.acpfg.local>
Content-Type: text/plain; charset="us-ascii"

Hi Vicki,
Do you have the reference for The National Academy of Science article you mentioned below?
If so I'd love to read it.
Kind regards
Amanda Hudswell


From: ASC-list [mailto:asc-list-bounces at lists.asc.asn.au] On Behalf Of Vicki Martin
Sent: Wednesday, 12 February 2014 10:30 AM
To: asc-list at lists.asc.asn.au
Subject: Re: [ASC-list] ASC-list Digest, Vol 111, Issue 10

Too right. Interesting, too, to see the amount of effort put into producing and publicising the 22 page vaccination brochure yet we were told no audience research was done to make sure they were developing the right types of messages for the audience they wanted to reach. The National Academy of Science in the US have spoken about the value of doing this. Developing strategies without understanding the audience first risks distancing them even further.

A huge shame the Minister wasn't there!

Vicki


Sent from Samsung Mobile



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Today's Topics:

   1. Re: Raising vaccination rates (Lamberts Rod)


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Message: 1
Date: Wed, 12 Feb 2014 10:49:40 +1100
From: Lamberts Rod <rod.lamberts at anu.edu.au<mailto:rod.lamberts at anu.edu.au>>
To: Adam Barclay <Adam.Barclay at crccare.com<mailto:Adam.Barclay at crccare.com>>
Cc: "asc-list at lists.asc.asn.au<mailto:asc-list at lists.asc.asn.au>" <asc-list at lists.asc.asn.au<mailto:asc-list at lists.asc.asn.au>>
Subject: Re: [ASC-list] Raising vaccination rates
Message-ID: <FBFDEA26-869B-4E8B-BF47-0A1B24A0ECCC at anu.edu.au<mailto:FBFDEA26-869B-4E8B-BF47-0A1B24A0ECCC at anu.edu.au>>
Content-Type: text/plain; charset="windows-1252"

Hoo yeah, cos nothing changes an entrenched values-based position like a giant hailstorm of facts?




On 12 Feb 2014, at 10:09 am, Adam Barclay <Adam.Barclay at crccare.com<mailto:Adam.Barclay at crccare.com>> wrote:

> Hello all,
>
> Interesting report in The Age this morning on efforts to increase 
> vaccination rates in 
> Victoria:http://www.theage.com.au/victoria/state-rejects-noimmunisatio
> n-nochildcare-plan-20140211-32g2o.html
>
> This sentence in particular raised an eyebrow: ?Mr Davis [Vic Health Minister] said there was always a small group of parents who objected to immunisation but many could change their minds if given more information.?
>
> While there?s a place for simple information provision, I don?t imagine this approach will work particularly well with die-hard anti-vax parents. Pity the minister wasn?t at last week?s conference?
>
> Cheers,
> Adam
>
>
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___________________________________________________
Dr RG Lamberts

Deputy Director
Australian National Centre for Public Awareness of Science (CPAS) A Centre for the National Commission of UNESCO


Office G10
Physics Link Building (#38a)
College of Physical and Mathematical Sciences The Australian National University Canberra ACT 0200

P: +61 2 6125 0747
F: +61 2 6125 8991
twitter: @rodl

http://cpas.anu.edu.au
Cricos Provider #00120C























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Message: 2
Date: Thu, 13 Feb 2014 12:28:25 +1100
From: Lamberts Rod <rod.lamberts at anu.edu.au>
To: ASC Lists <asc-list at lists.asc.asn.au>
Subject: [ASC-list] SCOMBOMB today
Message-ID: <DF261888-6772-4258-B6E7-25928B728F31 at anu.edu.au>
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Even though we are still a little tuckered out having done 3 live SCOMBOMBs last week at the ASC conference (how good was that event, eh?), we are back on our normal schedule.

That means that today at 3:00 we will have a chinwag about all the things that are about science, communication and journo?s with the CEO of the Australian Media Centre, Dr Susannah Elliot.

We will ask her about the 17 W?s and the 3 H?s of journalism. 

We will do this scientistically. 

And we will not stop until?

Well, until we hit the 30 minute mark, cos that?s how long SCOMBOMB is.

Go here  and receive your free happy face.

Rodneyrick and Billhelm
SCOMBOMBasts


 
___________________________________________________
Dr RG Lamberts

Deputy Director
Australian National Centre for Public Awareness of Science (CPAS) A Centre for the National Commission of UNESCO


Office G10
Physics Link Building (#38a)
College of Physical and Mathematical Sciences The Australian National University Canberra ACT 0200
 
P: +61 2 6125 0747
F: +61 2 6125 8991
twitter: @rodl
 
http://cpas.anu.edu.au
Cricos Provider #00120C























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