[ASC-list] Advice: Google analytics and Adwords

Timothy D. Smith tim at variome.org
Mon Jul 7 09:29:26 UTC 2014

For analytics, and not just Google Analytics, any of the books by Avinash
Kaushik. This guy is the authority on all things analytics. So much so that
Google hired him as their "analytics evangelist."

Here's his blog, which has links to his books.

All the best,
On 07/07/2014 4:29 pm, "Ian M." <ianmcd85 at hotmail.com> wrote:

> Hi ASCers,
> I want to learn more about the specifics of both Google analytics and
> Google Adwords - having only recently just delved into the world that is
> 'Google'.
> Now, I could use Google to search for this information but.....well....I
> wanted to cut through the crap and thought I'd go straight to next best
> thing - the ASC list ofcourse.
> So, if anyone has some good advice on short courses, books, websites or
> YouTube clips which explain a bit more about the ins and outs of both
> google analytics and adwords - that would be appreciated.
> Just for a bit more information, I have accounts to both of these, so I
> know the infrastructure pretty well but I just want to learn more about how
> to use them "properly"
> Thanks
> Ian
> P.S. Possibly others who want to know this info, so if you can, please
> reply all.
> *Dr Ian McDonald*
> *Science Communication Professional*
> *0439 746 556*
> _______________________________________________
> ASC-list mailing list
> list at asc.asn.au
> http://www.asc.asn.au/index.php?option=com_content&task=view&id=97&Itemid=115
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