[ASC-list] Sydney Job: Life Letters

Philip Dooley phildooley at gmail.com
Thu Sep 4 02:07:03 UTC 2014

Communications job opportunity working in a new healthcare development
based on genomics
 (for further info contact Life Letters directly)

I've pasted the info below

---------- Forwarded message ----------
From: Phil Jaksa <phil.jaksa at lifeletters.com.au>
Date: Thu, Sep 4, 2014 at 11:44 AM
Subject: Exciting opportunity Life Letters
To: phildooley at gmail.com
Cc: Bianca Azzopardi <bianca.azzopardi at lifeletters.com.au>

Dear Phil,

Thank you very much for taking the time to chat to me today.

I neglected to mention that the person selected for the job will have
the unique opportunity to work with a Nobel laureate and other
distinguished professors who sit on our Board. Their names are Prof.
Ian Frazer AC, Prof. Brian Schmidt AC, Prof. Ian Gust AO, Prof. David
Weisbrot AM, A/Prof Gareth Baynam, and Dr Simon Longstaff.

Here are the links to the SEEK http://www.seek.com.au/job/27192405
 and website http://lifeletters.com.au/jobs/

Please, if you have any questions, please feel free to contact myself
or our Hr Manager Bianca Azzopardi who is cc'd into this email.

Again, thank you very much for your help.

Kind regards,

Dr Phil Jaksa
+61 426 176 681
phil.jaksa at lifeletters.com.au
Level 24, 1 Alfred Street
Sydney NSW 2000

Community Manager

Join a passionate and driven team looking to revolutionize health care
Once in a lifetime opportunity for a social media expert who thrives
on challenge and wants to build a movement
Foster your intellectual curiosity, growth and development

This newly created role will represent Life Letters' “voice” across
multiple social and community platforms and channels.

We'd like you to be curious, and ideally a little knowledgeable about
genetics (it's what we do), but we'd love to share that world with you
if you can bring passion and extraordinary skill in community building
to the table.

With the launch of two innovative genomics products in the coming
months, we want to be thought leaders in this exciting field and our
social media and community presence is a vital part of that.

You will initially build category awareness among doctors and
consumers. The main objectives will be to generate that awareness,
identify “champions”, foster the conversation around genomic health
and personalised medicine and build SEO authority.

Some of this conversation will be controversial. We don't shy away
from that. We want to be an authentic and honest voice and a platform
for debate. Hence, an exciting challenge for this role will be the
creation of a high profile social media presence in an area that is
poorly understood by the general public and, at times, elicits
emotionally charged responses.

Closer to launch, the role will focus on brand messaging and,
ultimately, product messaging, though always promoting Life Letters as
a thought-leader and a category maker not just a service provider.

The longer-term focus will include managing Life Letters' social media
presence both pre and post-launch for each new product.

Key Selection Criteria

Current understanding of genomics is not required.

What is required is:

Thorough knowledge of social media.
Intellectual curiosity to learn about genomics.
Proven experience creating a social media movement of advocates and
passionate participants.
A highly collaborative attitude - a genuine team player willing to
contribute wherever possible to get things done.
Being open to feedback with good instincts on when to ask for help.
A genuine desire for experimenting with ideas and being resourceful.
Always taking a proactive approach with a strong eye for detail.
Good judgment in complex areas, including social and ethical issues.
Minimum 2 years experience in a social media/ marketing style role.

This role is ideal for a person who is intellectually curious, willing
to immerse themselves in all thing genomics and passionate about being
part of a business that is looking to revolutionize health care.

Brand Manager

The role

As the Brand Manager you will be responsible for anything and
everything to do with broader category education about genetic testing
and the launch of our brands to the general public and healthcare
practitioners. Ranging from developing packaging to input in the
website development to media outreach and briefing creative. You are a
born organizer, second to none at bringing a vision to life and making
things happen.

Your tasks specifically but not limited to:

Strategy - writing and executing a strategic plan.
Relationship management - day-to-day partner agency contact.
Production - briefing and overseeing the production of all branded
material (eg. packaging, website, EDMs, events, advertising etc).
Administrative co-ordination - managing campaign timelines,
deliverables, budgets and outcomes.
Knowing the market - research and monitoring of market and consumer trends.
Understanding the legal and regulatory environment and ensure the
compliance of all marketing materials.

You will collaborate with the Community manager to review web and
social content and act as a guardian of our brand and advocate for
people using our service. You will collaborate with the Chief Medical
Officer to champion the brand and the individual products among health
care practitioners.

Attributes and abilities

A people person who is passionate about giving people an excellent
customer experience.
A creative mind, thorough attention to detail, an ability to think
quickly and thrive in a dynamic environment.
An autonomous operator that is willing to get their hands dirty.


You will have a minimum of 5 years experience in healthcare (pharma or
agency) with the proven ability to grow a brand. We’re looking for
someone with a strong background in marketing to healthcare
professionals, PR and media outreach as well as events and digital

About Life Letters

At Life Letters, we believe in inspiring and empowering people to
participate in the genomic revolution. We are a growing community of
scientists, clinicians and everyday people who want to build the
infrastructure and tools to make this revolution a reality. We offer a
dynamic and fun working environment by the water at Circular Quay.

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