[ASC-list] Hearts Aligned - media release

Mia Cobb mia.cobb at gmail.com
Mon Apr 25 21:52:15 UTC 2016


Circulating this media release about a new initiative I have assisted with.

Kind regards,

Mia Cobb

>  
> MEDIA RELEASE
> Dogs reduce stress as hearts align
>  
> Sydney, Australia - Embargoed until Wednesday 27th April (0:00hrs) –  In an Australian-first demonstration sponsored by leading global pet food brand Pedigree, it has been shown that an owners’ heart rate can change when in the company of their dog - actually lowering and becoming in sync with one another helping to reduce stress.
>  
> The Hearts Aligned initiative follows the real life stories of three Australian pet owners, all who have taken part in a demonstration that shows how dogs help reduce stress levels and improve our lives.
>  
> Participants Glenn and his Australian Shepherd Lyric know firsthand the positive impact pet ownership can have. After experiencing a work injury, Glen went through three years of intense stress, anxiety and depression. Glen credits Lyric’s companionship as helping him breakthrough this time and Lyric continues to help him overcome mental health challenges every day.
>  
> Research shows pet owners have greater self-esteem, undertake more exercise, fare better on measures of wellbeing and are better able to cope with social rejection than non-pet owners.1 Pet ownership has also been shown to act as a buffer from stressful situations and events, particularly in old age.2
>  
> This is important in light of recent research which shows that 90% of Australians need to stress less, with 74% of people feeling stressed because of work.3 If stress lasts a long time or overwhelms a person it can negatively impact their health, wellbeing, relationships, work and general enjoyment of life.4
>  
> Mia Cobb, Canine Scientist and demonstration co-conductor, commented on the impact the special relationship can have on the health and wellbeing of a dog owner.
>  
> “There is decades of research showing how dogs can help their owners stay both physically and emotionally healthy. Hearts Aligned aims to showcase the science behind the special bond we have with our dogs and to celebrate that,” said Ms Cobb.
>  
> Dr Craig Duncan, leading Sports Scientist, commented on the implication of the demonstration results saying, “I look at stress and anxiety and how it affects human performance on a daily basis. I also know personally the incredible toll it can take on your health. My own heart attack was brought on by stress and it nearly killed me. The Hearts Aligned project aims to show how pet ownership can help us positively deal with the stressors of daily life.”
>  
> Kate Waite, Pedigree spokesperson said the project reinforced the company’s commitment to building a better world for pets.
>  
> “At Pedigree we truly believe that dogs bring out the best in us. We are thrilled to be able to showcase this sentiment through the Hearts Aligned campaign and to celebrate the many benefits they bring to our lives,” said Mrs Waite. 
>  
> Australians are encouraged to share their own dog photos using the official hashtag #HeartsAligned. Each post on Facebook will trigger a $1 donation from Pedigree to national rescue organisation Pet Rescue up to $20,000. The campaign will run until the end of May.
>  
> You can view the full campaign video on the website www.pedigree.com.au.
>  
> The project, was inspired by a demonstration conducted by American researcher Dr Rollin McCraty5.
>  
> ENDS
>  
> More information and interview requests contact:
>  
> Ishtar Schneider                                 Sonya Friesen
> Palin Communications                        Palin Communications
> 02 9412 2255 / 0422 944 023             02 9412 2255 / 0423 495 392  
> ishtar at palin.com.au                          sonya at palin.com.au
>  
> About Mars Petcare Australia
> Mars Petcare is the world’s leading pet food and veterinary care business that strives to make A Better World for Pets® every day. Mars Petcare believes that pets make our lives better and that pet ownership brings joy and benefits which should be accessible to everyone. Mars Petcare has a number of leading brands including PEDIGREE®, WHISKAS®, DINE®, ADVANCE®, OPTIMUM®, SCHMACKOS® ROYAL CANIN®, EUKANUBA® IAMS®. Key specialty brands include the WALTHAM Centre for Pet Nutrition®, a leading scientific authority on pet nutrition and wellbeing.  Mars Petcare has more than 37,000 Associates worldwide.
>  
> References:
> 1.     McConnell, AR, Brown, CM, Shoda, TM, Stayton, LE, Martin, CE, 2011, ‘Friends with benefits: on the positive consequences of pet ownership’, Journal of Personality & Social Psychology, vol.101, no.6, pp.1239-1252
> 
> 2.     Anderson KA et al (2015) Fostering the Human-Animal Bond for Older Adults: Challenges and Opportunities. Activities Adaption and Aging, 39: 32-42, 2015
> 
> 3.     Newspoll survey for Lifeline. Campaign statistics 2015. Available:  http://stressdown2015.gofundraise.com.au/
> 
> 4.     Lifeline Factsheet: Coping with Stress. Available: file:///C:/Users/ben/Downloads/Coping%20with%20Stress%20Fact%20Sheet.pdf
> 
> 5.       The Energetic Heart: GCI Edition. The Institute of HeartMath, 2003. Available: https://www.heartmath.org/assets/uploads/2015/02/the-energetic-heart-gci-edition.pdf
> 
>    Ishtar Schneider
>    Senior Account Manager
>    Palin Communications
>    Level 4, 815 Pacific Highway
>    Chatswood NSW 2067
>    P +61 2 9412 2255 | F  +61 2 9412 3561
>    W palin.com.au | E  ishtar at palin.com.au  
>    Follow me on Twitter: @ishtar413 or @palincomm or connect via LinkedIn
>    Get Daily Health News from Palin! Sign up via http://bit.ly/1EQejYz
>    PALIN YOUTUBE CHANNEL
>  
>   *Chair - Public Relations Institute of Australia’s New Emerging Practitioners Group (NEPG)
>   *Winner PRIA National Emerging PR Practitioner 2014
>   *Winner PRIA NSW Emerging PR Practitioner 2014
>   *Shortlisted for CommsCon Emerging PR Professional 2014
>   *Shortlisted for CommsCon Best New PR Talent 2015
>   
>   
> 
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