[ASC-list] BRIEFING RE-SCHEDULED DUE TO ILLNESS - Briefing: Hype or hope? Should we have a labelling system for media releases? 

Susannah Eliott Susannah at smc.org.au
Mon Jul 23 06:12:57 UTC 2018

Apologies for the short notice folks!

Begin forwarded message:

From: AusSMC <info at smc.org.au<mailto:info at smc.org.au>>
Date: 23 July 2018 at 3:34:52 pm ACST
To: <susannah at smc.org.au<mailto:susannah at smc.org.au>>
Subject: BRIEFING RE-SCHEDULED DUE TO ILLNESS - Briefing: Hype or hope? Should we have a labelling system for media releases?
Reply-To: AusSMC <info at smc.org.au<mailto:info at smc.org.au>>

Issued: 23 July 2018
View this email in your browser<https://mailchi.mp/smc/briefing-hype-or-hope-should-we-have-a-labelling-system-for-media-releases-1151999?e=69d18f3830>


Forget fake news - is PR hype the big problem in science?

Dear media teams, apologies, but our speaker for this briefing is unwell, so we have had to reschedule. It will now be held on Wednesday 25th July at 16:30 AEST. Sorry for the inconvenience, and we hope you'll be able to join us on Wednesday.
AusSMC team

Is a media release labelling system the one thing that could change the media coverage of science?

Our colleagues at the Science Media Centre in the UK have created and launched a simple labelling system to help journalists and the public get their heads around medical research media releases and what they really mean.

Science and health stories are often criticised for containing conflicting, exaggerated or misleading claims, but while journalists may play a role, a 2014 study showed that exaggeration in news is strongly associated with exaggeration in press releases.

From mouse studies being described as if they had been done in humans, or correlation being mixed up with causation, one result of all that confusing information is that just 37 per cent of the public now trust evidence from medical research, according to a recent survey by the UK Academy of Medical Sciences (AMS). The figure is a stark reminder for those of us communicating science research; we need to lift our game.

A voluntary labelling system for media releases may be part of the answer. The system has already been adopted by several major journal publishers including Cell Press and the British Medical Journal (BMJ).

Join us for this online event, when Dr Edward Sykes, Senior Press Manager and Head of Mental Health & Neuroscience at the UK SMC, will introduce and explain the new system.

  *   How does it work - what are the labels?
  *   Would it work here?
  *   Is it a mark of 'quality'?
  *   Why would I label something in a way that might decrease its media coverage?

Join the briefing

Date: Wednesday 25 July 2018
Start time: 16:30pm AEST
Duration: Approx 30 min
Venue: Online

You can follow the briefing online and ask questions via audio and video streaming.

1. Go to the briefing web portal by clicking here 5 minutes before the start time or anytime during the briefing.<https://smc.us7.list-manage.com/track/click?u=fdc5316d8cbd7a248ee94eaeb&id=e05b872857&e=69d18f3830>
2. Enter your name and email address
3. Click "Join".
If you are having difficulties logging in, we suggest you try pasting the link into a different browser.
(System requirements: You will need a broadband connection and speakers/headphones to hear the event. Allow 1-2 mins for your computer to be configured correctly, install ActiveX, if asked)

1. For phone only access please call: 02 8518 1927.
2. Enter access code 579 815 922#. Wait for the prompt and press #.

If you would like to make sure that you can connect, please contact us to arrange a quick test before the day.
If you have any problems joining the briefing online, phone Webex on 1800 493 239 quoting event number 579 815 922.

For further information, please contact the AusSMC on 08 7120 8666 or email info at smc.org.au<mailto:info at smc.org.au>.

The Australian Science Media Centre (AusSMC) is an independent, not-for-profit service for journalists, working to improve links between the news media and the scientific community. We aim for a better-informed society with greater access to evidence-based science. The national centre is advised by a Science Advisory Panel and governed by a Board of Management. It is supported by a variety of sectors with each contribution capped at 10% of total running costs. For a full list of current supporters visit our website.

Disclaimer: Please note that any views expressed are the personal opinions of the experts named. They do not represent the views of the AusSMC or any other organisation unless specifically stated. The AusSMC attempts to provide a range of views from the scientific community.

AEDT = Australian Eastern Daylight Time
AEST = Australian Eastern Standard Time
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